How many clicks does it take? Is bad design costing you customers?

How many clicks does it take? Is bad design costing you customers?

Is your user onboarding costing you customers? How many steps does it take to get started with your mobile app? High barriers to entry dissuade the very people you are trying to reach.

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Categories: Design, Usability | Tags: Design, Usability, Customer Acquisition

Collecting Data? Start with 'Why?'

Collecting Data? Start with 'Why?'

In the age of public relations disasters, security breaches, and privacy concerns, collecting more data from your customers is not always worth the risk.

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Categories: General, Business Requirements, Software Costs | Tags: Data Collection, User Privacy, Data Breach, Software Risk

What is a user story, and why do I care?

What is a user story, and why do I care?

Well written user stories are your blueprint to better software and understanding how to use them can lead to more successful software projects.

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Categories: User Story, Business Requirements, Software Discovery | Tags: User Stories, Agile Development, App Requirements, Software Needs

The Future of Cloud Programming is Serverless and Concurrent

The Future of Cloud Programming is Serverless and Concurrent

A talk from InnoTech San Antonio 2017, the Business & Technology Innovation Conference & Exposition, about the future of cloud programming.

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Categories: General | Tags: industry, speaking, conferences

The True Cost of Selecting a Software

The True Cost of Selecting a Software

Whether you are building a custom mobile or web app, choosing an off-the-shelf solution, or something in-between asking the right questions can save you time, money, and future frustrations.

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Categories: Software Costs, Business | Tags: SaaS, Software Cost, Maintenance, ROI

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